Join the Movement : Click Here to Donate now!
Join the Movement : Click Here to Donate now!
My name is MZVLI HLLYHD (pronounced Mazaveli Hollyhood), and I am the founder and CEO of SWA [Soldier With Attitude]. I created SWA as more than just a music label — it is a vision, a lifestyle, and a movement built on resilience, authenticity, and leadership.
As a U.S. Army Combat Veteran, I’ve carried the values of discipline, focus, and perseverance into my work as an entrepreneur and artist. Those same values drive the mission of SWA: to leave my mark and influence in the hip hop and music scene while creating a platform for others to rise.
Through SWA Records and SWA Music Publishing, I am building spaces where creativity thrives and opportunities are created not only for myself, but also for fellow artists, veterans, and dreamers who share the courage to pursue their vision.
My music reflects my journey — honest, powerful, and emotion-driven — while my leadership reflects my commitment to innovation, growth, and integrity.
SWA is more than a brand; it is a commitment to standing tall, speaking truth, and building legacy.
As CEO, my goal is to position SWA as a driving force in music and entrepreneurship, creating lasting value for fans, partners, and investors alike.
Through my music and my brand, I aim to create fearlessly, stay true to who I am, and navigate a product that stands for something real — one that inspires others to connect to and feel empowered by, no matter where they come from, my struggles, my triumphs, and the experiences that shaped me.
If you’re here, I appreciate you. I hope you feel the music. I hope you connect with the brand. And more than anything, I hope you’ll join me on this journey — because this isn’t just a solo mission.
That’s the energy I carry. Through my music and my brand, I aim to create fearlessly, stay true to who I am, and navigate a legacy that stands for something real — one that inspires others to do the same.
If you’re here, I appreciate you. I hope you feel the music. I hope you connect with the brand. And more than anything, I hope you’ll join me on this journey — because this isn’t just a solo mission.
